In March of this year, Illamasqua gave die-hard nail art fans the chance to design their perfect polish. Over 6000 finger fetishists the world over submitted descriptions of their dream nail varnish colours in 50 words or less, accompanied by an image of their inspiration.
An esteemed judging panel of industry experts consisting of legendary make-up artist Alex Box, celebrated, cutting edge nail artist Sophy Robson, Selfridges Beauty Director David Walker-Smith and YouTube beauty guru sensations Pixiwoo selected three innovative and unique new shades…
Eclipse – “My dream colour is a deep blue purple with greyish undertones inspired by the lunar eclipse, it has a feeling of concealment like hidden sin.” – Dami, Essex
Shrapnel – “I have NEVER found my dream nail colour, a pink based metallic copper, like a shiny new penny – pure sex!” – Loren, Toronto, Canada.
Raindrops – “Inspired by a photograph I took from the monorail in Seattle, through the rain on the window you glimpse the Seattle Space Needle. I want a polish that looks like raindrops on my fingernails. A light, creamy grey with the sheerest silver glimmer, lightly reflective… like a raindrop.”– Ann, California
Get yours at www.illamasqua.com
and at selected Selfridges stores across the UK from Monday 4th October.
You better get on the Waiting List now!