As im sure you know a bunch of bloggers were invited to L’Oreal HQ for a Maybelline event. I was really excited for this, 1. to see all the girlies again 2. to get to grips with the brand more and 3. for the new mascara 🙂
My day started off a little rushed as the tubes on the piccadilly and met lines were cancelled so i had no way of getting there, i ended up taking buses and all sorts but i finally got there mins before it started so i could breathe.
The night started off with a presentation about the brand, which was insightful because it changed my perceptions of the brand, it isnt the ‘plain’ & ‘safe’ range i thought it was, the images and videos they showed us were amazing, sultry sexy diva playful classic, lots of different looks. Ill admit before i thought of Maybelline as a natural look brand but not anymore.We were then introduced to the new products they are focusing on, the pulse perfections mascara. I love this, its £14.99 rather than the £30+ that is on the high end market. Maybelline are focused on bringing the luxury quality products we see in high wnd brands and making them more widely accessible to consumers. Ive only had a little play with this so i will update you once ive tried it out a little more.The other product was the Colour Sensation Lipsticks which come in 25+ shades, pinks, plums, reds, browns so there is something for everyone. I personally love 125 Shimmer pink, my faveeeee colour from the collection and its also the pink in the promotional images. Again i will talk further about these later.After that we were taken through an overview of the rest of the products in the brand and they key notes about them. There was also two of their makeup artists on hand to ask questions, or to have some bits tried out on you.
Then we were given two goody bags!! sooo kind of them. So i walked away with alot, but the plan is to do a giveway with the goodies as i want to give some back to my readers 🙂 I will have to do a separate post on the goody bags because otherwise this post will be stupidly long and i hope your still reading this and havent got bored lol?!
I really enjoyed the event another well planned and thought out event, i certainly enjoyed it, and it was lovely to speak to the ladies from maybelline they were so helpful and lovely to chat to. The night has made me look at the brand more, i really like the fact they are the NYC fashion week makeup sponsors so all the trend makeup coming from there you can easily pop out and buy the products from boots or superdrug, i think thats great!!
Before i finish i want to share the Maybelline brand story that we were told, a lady called Maybel was engaged when her partner ran off with another woman so she went to her brother who was a pharmacist and asked for help to win him back. So together they took some coal & vaseline and created what we now know as Mascara! In the end she won him back once he saw her eyes pop with her mascara. Hence the name Maybel-line. So thats the story.