With the beauty industry booming and women spending over £16 billion a year on cosmetic and beauty products, a major shopping retailer has today launched the first ever channel entirely dedicated to beauty.
QVC, one of the world’s leading TV and online shopping channels, has launched the QVC Beauty channel, which will demonstrate and sell the best beauty brands including Decleor, Elemis and L’Occitane. Beauty industry figures will present the 24-hour channel, which will feature guest presenters including Lulu.
Judy Deuchar, Director of Merchandising at QVC UK, comments:
“Despite the tough economic times, this year QVC’s beauty sales have grown by 17 per cent in the first half of the year compared to 2009, a clear demonstration that we are already the destination for customers looking for premium beauty products.”
QVC beauty will give viewers the opportunity to see beauty products being demonstrated and tested by experts – and all from the comfort of their living room.
The QVC Beauty channel will be available on Freesat channel 816 and Sky digital channel 658.